A New Age of Health

In a market focused on youth, we proudly celebrate women aged 40 to 70+, who are thriving with vitality and purpose despite the odds. We are shifting the narrative on midlife health, offering Bio-effective, science-backed solutions tailored to women's unique needs.

With 40% of women aged 45+ in the UK living with a health condition*, we acknowledge these realities and champion a new era where women are seen and celebrated. Midlife is not about slowing down - it’s about embracing wisdom, experience, and the adventures still ahead.

Find out more in the video and meet the inspiring women in our campaign.

At the start of this year, we set out to find inspiring women who embody strength, resilience, and adventure to represent our new campaign, A New Age of Health. These women, who are all long-standing Cytoplan customers, are embracing new opportunities, nourishing their bodies, and living boldly through personal challenges.

The inspiring women featured each have a unique story. From tackling Ironman challenges at 60 to overcoming serious health hurdles in their 40s, their journeys remind us all that health is an ongoing adventure.

"I love Cytoplan because my body loves it. I don’t think I was quite ready to see the effects of age on my body, but at 62 I'm embracing change. I've been a Cytoplan customer for over 15 years and your supplements have healed me - on my last wellbeing check up, the Dr said "whatever you are doing, keep doing it!"

"Change is always possible. Healthy to me is all about energy, vitality and joy. When I got M.E. everything changed and when the doctors couldn't help, I turned to myself and my diet to heal."

"I love to be outdoors, in the water and on the water! I’m 72 years old and I’ve had the most wonderful life. I'm so grateful that I’m still so fit."

 "The most important thing I've learnt is the power of what you decide to do for yourself."

"I’ve had a few health blips along the way which Cytoplan has really helped with over the years. For my 60th birthday my husband asked me what I’d like to do, and I said I wanted to do an Ironman! I love a challenge and have also run the London Marathon."

 "Healthy means feeling good in my body. I just want something that works for me, my family and, as a nutritional therapist and yoga teacher, my clients - and Cytoplan works everytime."

"My aim is to make it to 108, so I’m only half way through! After a recent cancer diagnosis and treatment, the greatest change I’ve made in the last year is resting. I listen to my body and I do what it asks, and that includes dancing. Dancing is like breathing, if I can't dance I can't breathe."

"Getting M.E at 21 was so hard, but showed me that every cloud does have a silver lining. It led me to my true life path of being a nutritional therapist, and when I trained, Cytoplan was the obvious choice to reccomend to my clients."

 "Being healthy means being able to do whatever I want to do, whenever I want to do it. I love Cytoplan for me and my clients, as they’re a food-based supplement."